A Japanese cookware brand created for a company like Williams & Sonoma.
The boxes patterns, construction style, and material choices were inspired by the Japanese culture. I chose to aim the brand towards customers 23-42, with, or without Japanese cooking experience, who enjoyed not only Japanese cooking but also handcrafted boxes.
The box packaging was created to be re-usable and aesthetically pleasing for the customers.
I chose to photograph the project in studio with a "look book" inspired fashion that could possibly be used for brand advertising images.