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Oishii

A Japanese cookware brand created for a company like Williams & Sonoma.

The boxes patterns, construction style, and material choices were inspired by the Japanese culture. I chose to aim the brand towards customers 23-42, with, or without Japanese cooking experience, who enjoyed not only Japanese cooking but also handcrafted boxes.

The box packaging was created to be re-usable and aesthetically pleasing for the customers.

I chose to photograph the project in studio with a "look book" inspired fashion that could possibly be used for brand advertising images.