A campaign advertising the Nook to parents with young children. The Nook is less expensive and more durable then an ipad making it a parent's best educational secret weapon.
The campaign featured a contest in which parents could enter to win a new nook or other prizes. The contest was broken into two groups, parents who had nooks, and those who didn't.
By submitting images through Instagram and Facebook viewers could participate in the contest. The microsite also consisted of a Pintrest style page that allowed parents to post great examples of how they used their secret weapon. (ie. good book titles, activities, etc.)
The campaign would be advertised through social media, print ads, interactive billboards, and other outdoor platforms.