A fresh ad campaign for Samsung's new smart washer's and dryer's. Aimed towards making the viewers day fresh, and not only with cleaning their clothes.
The print ads & the Facebook page were created to push viewers towards the microsite. The microsite features pages with fresh music playlists - with beats that will make laundry time fly by, fresh alerts - that keep users ontop of their laundry, and stay fresh activities - that give productive activity choices instead of wasting laundry day in front of the tv.
The campaign also gives the viewer the chance to link up to their Pinterest account for easy pinning!
The campaign is also designed to be expanded and include things such as Twitter, Instagram, Vine, and possibly a broad contest for viewers.